Agency / Strategy & execution

PRIMECUT.

The agency I co-founded in 2016, connecting websites, ecommerce, marketing, and measurement to the bigger business picture.

Visit PRIMECUT
PRIMECUT team photo
Status
Co-founded in 2016
Type
Agency / Strategy & execution
Focus
Digital strategy, websites, ecommerce, and connected business systems.

Connecting strategy to execution.

PRIMECUT has given me a front-row seat to the messy, interesting work of growing businesses. A new website is rarely just a website problem. Search traffic doesn’t matter much if the experience doesn’t convert. Better reporting is only valuable if it leads to better decisions. My role spans the strategy and the hands-on work: finding what matters, shaping the approach, and helping bring it to life.

PRIMECUT interface
The PRIMECUT redesign, shown on the staging site.

Visit PRIMECUT

Latest storyThe proposal tool I actually wanted.

A business challenge, a collaboration,
or the right role. Let’s talk.

Send me a note LinkedIn